designkritik.dk design literatur blog

To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to transform, to persuade, and perhaps even to amuse. Design is to transform prose into poetry.

Quelle: Paul Rand, Design, Form and Chaos, Yale University Press, 1993