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Begriffsdefinition “Design”

To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to transform, to persuade, and perhaps even to amuse. Design is to transform prose into poetry. 1

  1. Paul Rand, Design, Form and Chaos, Yale University Press, 1993

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